The Momento Hospitality Group’s new hotel, Hudson Hotel in Seven Hills, which is due to open in early 2023, will be the first licenced venue to partner with Entain and will feature a in-hotel Ladbrokes Lounge.

In October Entain announced a landmark agreement with AHA NSW which would provide an opportunity for Entain Australia to promote its digital wagering brands – Ladbrokes and Neds – in the state’s pubs through a new advertising and sponsorship arrangement.

Entain’s GM of Retail, Mark Sturdy, said: “We are excited to announce our first AHA NSW venue partner and we are even more thrilled that it is Momento.

“The Colosimo family are legends of the hotel game. They are proven innovators in the space, and we are excited about the opportunity to bring to life our first Ladbrokes Lounge in NSW in their new venue Hudson Hotel.

“The opportunity for Ladbrokes to advertise our brand to patrons in venue is a game changer for us and we expect this to be the first of many partnerships we do in this space.”

Leon Colosimo, owner of Momento, said he was pleased to be the first organisation to formally sign-on with Entain.

“The Ladbrokes Lounge will be a fantastic addition to our new site Hudson Hotel & Stadium,” Colosimo said.

“We are aspiring to a new level of sports interaction and customer experience. We look forward to bringing this to life with the Entain team and activating the first Ladbrokes Lounge in Sydney.”

AHA NSW CEO John Whelan welcomed news of the alignment between Entain and Momento.

“Over the past 10 weeks more than 800 of the 1,050 NSW hotels with wagering sought competition and choice by reaching out to Entain,” Whelan said.

“Momento Hospitality are respected as one of Australia’s leading and most innovative hotel groups. This is a significant first step in the new hotel wagering environment.”

When the deal with AHA NSW was announced in October, Entain Australia CEO Dean Shannon said the agreement could work in tandem with PubTABs, in attracting punters who have already evolved in the way they like to place bets.

“We applaud AHA NSW for their vision in agreeing to work with us to bring this partnership to life,” Shannon said.

“While there is still value in more traditional cash retail wagering, there is a highly engaged audience of punters who like to go down to their local for a bet with their mates, and how they do that has evolved.

“This partnership recognises that evolution and is about offering choice for the benefit of AHA NSW members and their patrons. There is no reason why traditional cash wagering can’t co-exist in a hotel, alongside an advertising sponsorship arrangement with Entain that promotes the digital offering of one of our leading brands.

“Entain recognises the opportunity for us to connect and communicate with the audience inside hotels is valuable and we intend to support the operators of those venues, just as we would any other advertising channel.”

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

Leave a comment

Your email address will not be published. Required fields are marked *