Entain Australia and New Zealand has joined forces with Leagues Clubs Australia in a landmark agreement that designates Entain Venues as the exclusive ‘Diamond Status’ entertainment partner.
The partnership is a significant milestone for Entain, reaffirming its ambition as a leading player in club entertainment off the back of the recent acquisition of Full House Group Australia, whose brands include Australian Poker League, Sportspick, GameOn, innQUIZitive, QuizzaMe and DJ Bingo. Entain now has a presence in more than 1000 clubs and pubs nationally.
“We are delighted to embark on this long-term partnership with Leagues Clubs Australia, and we extend our gratitude to the board and CEO Don Hammond for their support,” Mark Sturdy, General Manager – Entain Venues said.
“LCA boasts a rapidly growing membership base, which reflects the immense value they provide to their members. Our focus is centred on delivering value to venues through our entertainment products, with continuous innovation to attract new audiences while retaining existing ones.”
Entain Venues said it will bring its expertise, industry-leading technology and innovative solutions to enhance the entertainment offerings and drive growth for LCA establishments. The five-year strategic sponsorship agreement starts 1 July.
Don Hammond, CEO of Leagues Club Australia, was enthusiastic about the partnership.
“We are excited by the partnership and look forward to working with Entain Venues as they build out their entertainment products to create additional reasons for customers to attend our members’ venues,” he said.
Entain Australia is part of the global Entain Group, one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector in a total of 32 regulated or regulating territories. Group brands include Ladbrokes, Neds and the newly-launched Entain Venues in the Australian market.
This piece was first published in our sister publication, Club Management. Subscribe to its weekly newsletter here.