JLL Hotels & Hospitality is proud to exclusively offer the fantastic Victoria Tavern in Rockhampton to market, after 40 years in the same family.

The Victoria Tavern is a local landmark and is known for its traditional ‘XXXX Man’ standing proudly over the front door and watching the comings and goings on busy Musgrave Street for so many years. Many a wedding and major milestone has been celebrated on the first-floor function deck or the adjacent garden bar and hall areas. A local success story, it is time for new owners to take this well-known tavern to the next stage of its life.

Musgrave Street is regarded as Rockhampton’s second busiest road, and the high profile location generates substantial bottleshop trade. With 20 very popular gaming machines and busy food & beverage offerings to compliment the two large function spaces located upstairs and in the recently acquired garden next door to the pub. The large block includes plenty of parking for all occasions however, there remains a significant opportunity to expand the retail operation into this space

In addition to a very busy bottleshop, the very popular Brazilian BBQ restaurant sits on the first floor alongside the upstairs function space. Next to the hotel is the lovely garden bar area, suitable for weddings and celebratory events and serviced by stylish container bars. This substantial Tavern offers a fully rounded suite of pub facilities, all trading very well but with fantastic upside for a motivated buyer.

The large 3,331sqm block is situated just over the bridge on the northern side of the Fitzroy River. Just over the road from the property are numerous playing fields and associated facilities, including horse and greyhound tracks, cricket and rugby grounds, and even boat ramps. This proximity gives the Victoria Hotel access to plenty of sporting groups through convenience and loyalty, driving sales across the business but providing scope for further local community connection. The prime location on Musgrave Street makes this bottleshop one of the best located in Rockhampton

Rockhampton is a regional centre in Queensland and with a population estimated to be well over 80,000, this city is the fourth largest in the State outside South-East Queensland. Rockhampton’s central location along major north, south and west routes enables the region to host a wide range of industries making it the economic heart of Central Queensland.

JLL Hotels Vice President, Mark Walsh says “The Victoria Hotel represents a rare opportunity to buy high value gaming authorities in a major city, but also with scope to enhance the business and develop across the very large and centrally located block”.

The Freehold Interest in the Victoria Hotel is available via Expressions of Interest closing Thursday 8th of September 2022.

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About JLL

JLL (NYSE: JLL) is a leading professional services firm that specialises in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.6 billion, operations in over 80 countries and a global workforce of more than 91,000 as of March 31, 2021. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit

Contact: Mark Walsh                                   Contact: Christian Tsalikis

Phone: +61 448 727 362                             Phone: +61 421 562 262

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The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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