As venues across the country begin reopening, this is one of the most financially challenging times of a hugely challenging period.

Keeping cash flow positive while re-stocking pubs and bars is very difficult, and this challenge was recognised by the team at Endeavour Brewing, so they made 100 kegs available to venues across Sydney – for free.

There are still some kegs available and the offer covers Endeavour’s Brightside Lager, Rockstar Pale Ale, Hoppy Days XPA beers, and is on a first-in, best-dressed basis. The offer is available now, so get in quick. Call 1300 BUY BEER or head to and fill out a form, to try and score your free keg.

Paul Lambert, General Manager of Sales and Trade Marketing at Endeavour Brewing Co, told TheShout the thinking behind the offer.

“We just want to help venues out,” he said.

“As everything is starting to reopen, we always wanted to help in the best way we could. That was giving them some financial support, because as venues reopen their doors I think it’s the most expensive time.

“The whole idea of providing these kegs is to help venues raise some revenue. There’s a lot of staff, individuals that that weren’t eligible for JobKeeper, unfortunately, and we wanted to help venues support their staff, because at the end of the day, the more venues that are open the healthier the industry we’re going to have as we as we come out of this.”

The offer is open to all Sydney metropolitan venues, large or small and Lambert said that one keg equates to 115 schooners, which on average equates to around $950.

He added: “One individual keg might not make the world of difference, but I hope this might inspire other suppliers, whether it be wine, beer, spirits to provide venues with as much support as they can. To have as many venues as we can back up and running so we can have a healthy and vibrant industry.

“This is industry is all about helping each other out and saying ‘guys we are help to help’ and I think that should be coming from all suppliers.”

Endeavour is 100 per cent Australian and independently owned, and uses only Australian harvested ingredients. Endeavour brews are served at dozens of leading bars and restaurants around the country and Endeavour’s very own Sydney brewery, based in The Rocks.

The offer is only open to the first 100 to get in touch, so call 1300 BUY BEER or head to

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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