Pub staff and operators to benefit from new wine education program, Australian Wine Discovered
Wine Australia has launched a comprehensive new education program – Australian Wine Discovered – to provide free, online access to wine education tools for all. Pub staff and operators should benefit from this broad and deep access to wine knowledge across devices and platforms and at a time of their choosing. The program has a focus on Australian wine.
The content-rich and globally-accessible program features 22 education modules, detailed information guides, videos, maps, tasting tools and more.
Wine Australia Chief Executive Officer Andreas Clark said,
“In the hospitality sense, this program aims to raise awareness and advocacy of Australian wine among local trade, educators and consumers. It’s an opportunity for staff and operators to learn about our exciting wine scene, bring it to life in their business – and ultimately, encourage consumers to embrace our fine wines.
“At the click of a button, we’re giving people open access to a modern education program.”
The topics are suitable for beginner to advanced levels, offering an ‘Introduction to wine’ that covers the basics of how wine is made, how to taste wine and common questions such as how to identify wine faults, to more specific topics such as ‘Aged Australian wines’ and ‘Australia’s old vines’.
The program harnesses visual storytelling, using illustrations, videos and imagery to break down complex information into something staff can easily and quickly understand, which should aid customer service. All of the assets are flexible and editable with global access and unrestricted usage.
Clark said: “This exciting new program is part of our bigger and bolder engagement with international markets, made possible by the Australian Government’s $50 million Export and Regional Wine Support Package. It’s about amplifying the Australian wine message and raising awareness of the people, the places and the grape varieties that make Australian wine unique and special. And best of all, it’s free!”
The free education modules, tools and resources are available to all at www.australianwinediscovered.com
Wine Australia is an Australian Commonwealth Government statutory authority, established under the Wine Australia Act 2013, and funded by grape growers and winemakers through levies and user-pays charges and the Australian Government, which provides matching funding.