This renowned hotel is only a short drive from Byron Bay & Tweed Heads and has undergone remarkable renovation over the last few years. In what has been a labour of love, the owners have brought this famous hotel back to life, and the finished product is absolutely stunning!

Since reopening in June 2021, the hotel has traded exceptionally well, averaging around 85k per week and peaking at almost 155k in recent weeks. The targeted 5m annual turnover target is well within reach for this remarkable hotel.   Accommodation has consistently high occupancy, and the Food and Beverage sales are growing on an almost weekly basis. Recently the hotel opened their new drive-through bottleshop to meet customer demand, adding value for the local community and additional revenue for the hotel. The three street front tenancies provide additional revenue for the business, as well as complimenting the Imperial Hotel with interesting retail offerings.

The hotel is laid out in a large open plan format, with the welcoming Bar and Bistro having beautiful traditional tiling and woodwork finishes. Even the original bar front has been reimagined and reinstalled as wall features and applied to booth seating. These subtle touches create a natural warmth and ambience to the open space. One look into any one of the 29 ensuite hotel rooms will see that accommodation rivals any of the nicest rooms around.  The hotel has the best street presence in town, and the famous pink façade is known far and wide.

The significant landholding of 2,540 sqm contains 15 dedicated car parks while leaving space for drive-through liquor traffic. Located in an elevated location, the hotel also avoided any issues with the recent flooding associated with northern NSW.

Murwillumbah, the town branded affectionately as the “Heart of the Tweed” is just 30 minutes South of Coolangatta/Tweed Heads and 40 minutes North of world-famous Byron Bay. It is perfectly positioned to enjoy the substantial tourist trade from both locations, however the substantial local population of almost ten thousand is more than large enough to sustain daily and weekly trade throughout the year.

JLL Vice President, Mark Walsh, cites the wonderful renovation, excellent trade performance, and inimitable location as key factors that will drive high demand for the hotel. “It’s hard to believe how close you are to Byron & Tweed, and it’s easy to see this hotel achieving even greater sales as it attracts day trippers and tourists visiting the stunning Tweed Valley. A good operator will tap into that market but won’t have to pay Byron prices for the privilege!”   

The freehold going concern interest in the Imperial Hotel is being offered for sale via an Expressions of Intertest campaign, closing 12th May. To receive a copy of the information memorandum, contract of sale, or to arrange an inspection, all interested parties are to contact the exclusively appointed agents.

The Imperial Hotel is being sold via expressions of Interest closing Thursday 12th of May 2022 at 4pm AEST.

Mark Walsk

Vice President

JLL Hotels & Hospitality Group

M: +61 448 727 362 E: Mark.Walsh@ap.jll.com

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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