Person using the Keno app on their smart phone, with a pub meal in the background

Victorians can now play Keno games online in their local under a new omnichannel model that provides a Keno pub or club an opportunity to benefit from digital commissions for the first time.

New upgrades mean that Victorians playing on the Keno app in a pub or club for the first time become “aligned” to that venue. That means the venue receives the equivalent of 100 per cent of retail commission for that customer’s online play within the venue, as they would if the customer used the venue’s Keno terminals.

The venue also receives the equivalent of 50 per cent commission for aligned customers’ play outside of the venue, as long as the customer has played via the Keno the app inside the venue in the previous 12 months (barring Keno played within another venue, in which case commissions go to that venue).

The model gives Victorian Keno venues a chance to earn revenue from digital Keno play for the first time.

“Victorian hotels welcome the new omnichannel Keno model and the benefits it brings. As well as giving players choice, it helps to ensure venues are aligned with Keno’s customer-first strategy,” stated Australian Hotels Association Victoria CEO Paddy O’Sullivan.

For Keno players within a pub or club, the new omnichannel Keno offering gives customers an easy way to place their entries anywhere within the venue, and see their numbers match as they appear, with the ball draw on screens in venue matching that in the app. Players can also scan a ticket purchased in venue and check if it’s a winner in the app. If they had a win, they can collect their winnings into their Keno account, up to $2,000.

In a move focused on responsible wagering, customers can also set their own deposit limits and have access to a range of information and tools on responsible play.

“We’re excited to have launched our omnichannel Keno offering in Victoria,’’ stated general manager licensed venue operations (Keno) Paul Malek.

“The new offering has resonated with customers who’ve embraced the chance to play Keno how and when they like for the chance to win millions.

“And there are benefits for venues in accessing revenue for digital play for the first time. We are working with our venue partners to explain the upside of the new model and help them maximise the benefits.”

The omnichannel Keno experience in Victoria is offered under the 20-year Victorian licence awarded to The Lottery Corporation’s subsidiary, Keno (VIC) Pty Ltd in April 2022. Under regulatory restrictions, official online Keno is not available in New South Wales or Queensland.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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