After first signing on as the Major Partner of the Canterbury-Bankstown Bulldogs in 2020, Laundy Hotels has decided to extend that partnership for another five years, with the potential of an additional five years to be added to the deal.
The multimillion-dollar and potential ten-year deal will see Laundy Hotels remain in the most prominent position on the front of the blue and white NRL jersey until at least 2027, and possibly as long as 2032.
Bulldogs CEO Aaron Warburton said the pub group had proven to be an exceptional partner during the last couple of years.
“We are delighted that the Laundy Hotel Group is not only extending but elevating their partnership with the Bulldogs,” he said.
“Our organisations share common values. Laundy Hotels are a group that prides themselves on providing great hospitality and a modern family-friendly experience. Their rich history and family values are aligned with what the Bulldogs Club stands for and our relationship, which stems well beyond 60 years of association, has made us one big extended family.
“The commitment from the Laundy’s to back our Family for an additional five years and a possible further five beyond that is a historic deal that strongholds the Bulldogs’ future.”
While one of the country’s most renowned pub groups, with hotels today all over New South Wales, the group’s origins are rooted in the Canterbury-Bankstown area, with the Twin Willows Hotel opened in 1964 by Arthur Laundy’s father, where it became the unofficial clubhouse for the Bulldogs.
“We used to have a beer with Peter ‘Bullfrog’ Moore and Geoff ‘Robbo’ Robinson, who lived just up the road. And then in the 80s, we would have Steve Mortimer and all the boys come up to our venue on a Tuesday or Thursday night after training and after games. It was a real meeting point there at our hotel,” Laundy reminisced.
Today, Laundy Hotels have another venue in proximity to Bulldogs operations, with the Locker Room located directly opposite Accor Stadium – the Bulldogs’ home ground for the 2023 season.
“The Bulldogs have always been the family club and we want to be the next generation of family pubs where the community can watch and engage with their favourite team,” stated Laundy.
“Not just at the Locker Room but at all of our venues. The Laundy difference is that we’ve learned hospitality the old-fashioned way. We pride ourselves on good service and providing friendly, social environments where all footy fans can come together.”
Bulldogs chair John Khoury thanked Laundy Hotels for their renewed support of the team.
“The commitment from Laundy Hotels Group provides us with great stability. I can’t speak highly enough about what the Group has done for our Club, and we are thrilled to have their ongoing passion and support behind us at the Bulldogs.”
The 2023 Bulldogs jersey is yet to be revealed, but will see the Laundy Hotels Group logo printed in the official Bulldogs colours. The change from last year’s black print is to signify the Laundy family’s commitment to the Bulldogs Rugby League Club. The family patriarch was elated to renew the group’s support for his beloved team.
“For Laundy Hotels to be on the front of the jumper, now in a blue print, and being a Doggies supporter, I am thrilled and I am really looking forward to the next five years.”