Merivale is rolling out SevenRooms software across 50 venues to better leverage its customer data, build brand loyalty, provide a more personalised service, and enhance its reputation post-COVID.

SevenRooms is a guest experience and retention platform that helps hospitality operators better leverage their data, and Merivale will use the software across its reservation, waitlist and table management, review aggregation and marketing automation operations.

By using the software, Merivale says it will gain a single view of a guest’s spend and preferences across the entire portfolio, regardless of where they dine.

Insights drawn from this approved customer data will allow Merivale to offer a more personalised service that recognises guests’ preferences, rewards their patronage, and builds customer loyalty and advocacy.

“The challenges of the last 18 months have demonstrated how vital hospitality is in our lives,” said Frank Roberts, Food & Beverage Director at Merivale.

“As the industry gets set to reopen and move forward, Merivale is excited to bring together best-in-class technology with our outstanding talent to create unique and magical experiences for every person who steps into our venues.

“Merivale is built on an unwavering commitment to delivering world class hospitality, each and every day. We’re thrilled to partner with SevenRooms and use its industry-leading platform to elevate this even further.”

SevenRooms software is used by venue operators in more than 250 cities around the world, by local restaurants and bars, as well as international, multi-concept hospitality groups.

The software company says its product increases operator profitability by leveraging guest data to build direct relationships, deliver exceptional experiences, and increase repeat visits and orders. Last year the company opened an Australian office, and Australian Venue Co. is among its local pub customers.

“Few industries have been hit harder by the pandemic than hospitality, with even the biggest established operators like Merivale identifying the importance of data and technology as the foundation for which operators can stand out and build brand loyalty,” Paul Hadida, General Manager APAC at SevenRooms said. 

“Through SevenRooms, Merivale can continue to offer guests the experiences they desire by making more informed decisions through 360-degree insights across their customers’ journey, on- and off-premises.” 

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