Leading mobile ordering and payment platform, me&u, has launched Tip to Hospo Day, this Thursday 22 April, which aims to raise awareness of the challenges faced by the hospitality industry over the last 12 months.
The initiative wants drinkers and diners to show their gratitude and love for the people who make their favourite venues tick and directly support the teams that have been on the frontline and worked tirelessly to keep venue doors open over the past 12 months.
In addition ABS data last month revealed that hospitality is still the industry most affected by job losses since the start of the pandemic. So, with in-venue dining largely back in full swing, Tip to Hospo helps to remind customers how important hospitality workers really are.
And me&u is not just launching the campaign, the company has pledged to match every tip raised on their platform, dollar for dollar, as a show of appreciation after what’s been an incredibly tough year for hospitality, marked by a stream of restrictions, shutdowns, closures and reopenings.
“Hospitality staff need our support. They have been some of the hardest hit during the pandemic, and yet we’ve relied on them to keep us safe and well fed,” said me&u in a statement.
The company added that if looking after people is at the core of hospitality, then Tip to Hospo is a chance to turn it around and, for a day at least, look after those people who look after us.
The development of contactless ordering and payment apps throughout the pandemic has impacted the level of tips, which did initially fall. However, the figure is starting to increase again as apps like me&u add tipping features.
Since me&u launched its tipping function in June 2020 they have seen an eight-fold increase in tipping nationwide, and is now on-track to raise $10m in tips through its platform.
With hundreds of partnering venues around Australia, including Merivale, Rockpool Group, Solotel Group, The Portsea Hotel, Howard Smith Wharves and plenty more neighbourhood joints, me&u said it is committed to making Tip to Hospo reach wide and far, and maximising its impact.