By Vanessa Cavasinni, editor Australian Hotelier
Campari is hosting their annual Negroni week from 6-12 June globally, and pubs across Australia are participating in the campaign with various Negroni deals and events.
Not only does Campari’s campaign promote the aperitif, but also raises money for local charities. Last year alone, 3500 participating venues around the world raised over $320,000 for charity.
This year, many pubs across the country will be taking part in Negroni Week. Solotel’s Clock Hotel will be hosting a launch party on Thursday 6 June, where four different versions of the cocktail will be available in different parts of the hotel, matched with a variety of foods. These four cocktails will be available for the week, and $1 from each purchased will be donated to Oz Harvest.
Dominic Whitton, licensee of the Clock Hotel, explained why the venue wanted to get involved.
“The Negroni is such an amazing cocktail: strong but perfectly balanced. It’s a drinker’s drink: best sipped over conversations with friends! At the Clock Hotel we are passionate about serving quality drinks, and want our guests to discover new and interesting ways to enjoy them. So, we thought that partnering with Campari for a Negroni Week event was an amazing way to showcase the complexity of the Negroni – with a bit of Clock Hotel flair!”
In Townsville, Emmanuel Bogiatzis’ Heritage Exchange will be taking part, with a variety of $12 Negronis and Negroni sherbet on offer. The hotel will be raising money for Surf Life Saving Queensland.
In Melbourne, venues will also be focusing on variations of the classic, with The Rochester Hotel selling a Cold-Drip Negroni – hitting on the latest coffee trend – while raising money for the Victorian Aboriginal Child Care Agency. East Brunswick Hotel will be offering the classic alongside two variants – the Contessa, which adds Aperol and blood orange, and the Americano which adds a smoked orange. The pub will be raising much-needed funds for Legacy. Nieuw Amsterdam, a small pub in the heart of Melbourne’s CBD will also be running a Negroni masterclass on Saturday 11 June, where participants will learn to make several different Negroni cocktails, while raising money for Legacy.
To register your venue for a Negroni Week event, click here.