Live music booking and management platform Muso is calling on venue managers and artists to get involved in a new initiative to help establish new live music offerings across the country.

Called The Rise of the Pub Gig, the initiative will take the form of a national tour featuring 500 shows at Australian pubs throughout February.

The tour is supported by Creative Victoria, The City of Sydney and the Australian Government’s RISE Fund – a national investment in the reactivation of Australia’s arts and entertainment sector.

As millions of Aussies emerge from lockdown and live music makes a highly anticipated return, Muso hopes The Rise of the Pub Gig will help venues establish new live music offerings across the country.

By funding five gigs in 100 venues, the tour aims to give venues the kick-start they need to host ongoing live music, which would in turn increase income for musicians and offer more gig experiences for punters. 

All 100 venues will receive funding for their five gigs, which covers the cost of artist fees, social media promotion, and these venues will also be given free access to Muso and their team.

Muso is encouraging venues to sign up regardless of their prior live music experience. Muso co-founder Alan Jin says the tour aims to give venues the confidence they need to kickstart their original live music experiences by removing the risk of cost and promotion.

“Our hope is that it enables great talent to be heard once again, bringing people together in safe but enjoyable ways. It’s about igniting the spark that will get music back to normal across the country, as well as creating jobs for both artists and venues.”

Muso has evolved to become a technology link between venues and artists, enabling both to book and manage gigs, including artist discovery, rostering, scheduling and payments.

Venue owners and artists can sign up now to join the tour on the Muso website.  

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