Merrick Watts has teamed up with Lion to launch Brewery Duty, calling on Australian beer lovers to register, to help improve Aussie beer.
Brewery Duty puts beer on trial and gives participants the opportunity to give feedback to help develop or tweak beers, and enjoy some refeshing cold brews while doing so.
“If you’re a self-confessed zythophile like yours truly then we need your help putting brew on trial for the betterment of Aussie beer. Sipping on liquid gold and adjudicating over its refreshing deliciousness is a big responsibility, but the nation needs your dutiful, law-abiding taste buds and your expert verdict,” said Watts.
rewery Duty is a summons all beer lovers want. You’ll hear no excuses from this guy – sounds like a winning case to me. Sit back, relax, savour that froth and enjoy the trial.”
According to a recent Pure Profile study more than one half of Australians say that the thought of being summoned for Jury Duty is an inconvenience, whilst almost 22 per cent of the population would push their Jury Duty summons onto a friend if allowed. In addition, one in five Australians’ least favourite type of mail to receive is a Jury Duty summons letter.
Fortunately Brewery Duty is not a conventional trial, and participants are free to carry out their service from the convenience of their home.
By registering their position in Brewery Duty, Aussies may be called upon to trial and deliver their verdict on the taste of some of Australia’s most wanted beers.
Go to breweryduty.com for further details on how to register. Terms & conditions apply.