Australian Vintage Limited (AVL) has announced the appointment of Tom Dusseldorp into the newly created role of Chief Marketing Officer, from January 9 2023.
In the new role, Dusseldorp will be responsible for AVL’s total marketing and brand strategy across Australia, UK and global markets including North Americas and Asia.
AVL CEO Craig Garvin said “I’m thrilled to have someone of Tom’s caliber leading the team as we continue to grow across all markets we operate in. He is a world-class marketer who does things differently, and we’re delighted to be bringing his expertise, energy and proven track record of supporting growth and innovation to Australian Vintage. Tom is bringing a strong strategic mind to the brand portfolio and has some exciting ideas about how we can take our proposition to the next level as part of our strategic plan.”
Dusseldorp brings more than 15 years’ experience across the Australian and UK marketing landscape to the role of CMO, having created, built and grown brands in the food and drink categories.
Dusseldorp’s career has seen him working at a number of organisations including Pernod Ricard, Freedom Foods, Camp Australia and All G Foods.
Dusseldorp said: “I’m thrilled to join Australian Vintage, a future-focused innovative wine and drinks company that puts the consumer at the heart of everything they do. I was drawn to AVL as they have such a dynamic approach to the wine and drinks industry. They are creating new products for new consumers and occasions while accelerating the growth of a core range of brands that are made locally with exceptional quality. It is such an exciting time for the business. I’m looking forward to working with the team to accelerate growth”
Dusseldorp will be based in Sydney and will report into Garvin.