By Deborah Jackson, editor National Liquor News
Briar Ridge has created an exclusive range of wines in partnership with Kollaras Trading Company (KTC) called the Winemaker Series, available from May.
The range includes a 2016 Semillon, 2015 Sauvignon Blanc Semillon, 2016 Chardonnay, 2014 Cabernet Sauvignon, 2014 Shiraz and a 2016 Verdelho. It will be distributed through the ALM network and to KTC’s customer base in Asia, South Pacific, Aus Duty Free and Duty Paid channels.
The partnership will also see KTC distributing all Briar Ridge ranges, but particularly the Winemaker Selection and Karl Stockhausen Series.
Gwyn Olsen (pictured), chief winemaker and general manager of Briar Ridge told TheShout that it is exciting to be joining Kollaras’ distribution network.
“It is great to be working with an equally passionate, energetic and knowledgeable team who, along with the creation of the new Winemaker Series exclusive to Kollaras, we will be working closely with to strengthen the Briar Ridge brand presence and portfolio offering nationally.
“This has come following a two year search for a distributor for Briar Ridge and a focus on further growth domestically in both volume and range. It is an exciting time for the company and we look forward to a long and prosperous partnership with Kollaras,” she said.
Justin Harrison, executive sales and marketing manager for Pepper Tree Wines, told TheShout: “We are very excited to announce our new distribution partnership for Briar Ridge with the Kollaras Trading Company. As two family owned and run businesses we share similar values and cultures.
"The forming of this new partnership coincides with a new resurgence in both businesses, as we embark on a new growth phase. We look forward to sharing our great wines with many new consumers as we broaden our distribution across Australia and into new export markets.”