By Amy Looker
Brown Brothers has relaunched its ‘Wine for Life’ promotion, offering consumers the chance to win a monthly delivery of Brown Brothers wine for the next 25 years.
The popular promotion is returning after a 12 month absence, and this year will see both national chains and independent liquor retailers promoting the competition to consumers.
“This really is an incredible prize so our national sales team will be out in force to help customers right around the country increase their in-store theatre presence and drive sales during the lead up to Easter and beyond,” said Brown Brothers national sales manager Dean Carroll.
“Importantly, this promotion is also a great opportunity to encourage cross range trial of the extensive range of Brown Brothers products available in the national retail trade and we can’t wait to get started.”
To enter, consumers need to purchase a specially marked Brown Brothers product and then either SMS or register the unique code online.
More than $180,000 worth of prizes are on offer, including three ‘Wine for Life’ prizes and 1000 six-packs.
The promotion wraps up on June 17, 2011.