By Rebecca Harris
A new high-energy vodka infused with caffeine and guarana is on its way to Australia and will be marketed as “the perfect party spirit”.
Made from handcrafted vodka from Holland and imported by Global Beverage Marketers, p.i.n.k. vodka was launched in New York in 2006. It is currently distributed in 37 US states and three international markets, with Australia next on the agenda.
“For more than a year, we’ve been bombarded by requests for p.i.n.k. vodka in Australia,” said p.i.n.k. spirits company president and CEO, David Mandell.
Wine Enthusiast Magazine recently rated p.i.n.k. vodka as a ‘Superb’ spirit giving it a Highly Recommended 90-95 rating and naming p.i.n.k. vodka one of the Top 50 Spirits of 2007.