Friday 9 August, 2024 – Iconic Australian beer brand XXXX has unveiled an exciting innovation in the zero carb* space, with the launch of XXXX Ultra Zero Carb*. This new product offers beer drinkers a guilt-free option with zero carbs*, breaking through the traditional barriers to beer enjoyment.
The new innovation – a refreshing and easy-drinking Australian lager is brewed with Rho hop out of the historic Castlemaine brewery. With its low bitterness profile, XXXX Ultra Zero Carb* is set to attract a new generation of lighter beer drinkers – leveraging the trust and heritage of the beloved Queensland icon.
The launch of XXXX Ultra Zero Carb* marks a significant milestone for XXXX as it ventures into the Ultra category of zero carb* beers. This new initiative underscores XXXX’s commitment to providing high-quality, innovative beer options for the nation.
This innovation within the brewing industry has allowed brewers such as XXXX to cater to the growing sector of consumers seeking mindful choices, who don’t want to give up on flavour. This shift in preference for lighter and less filling alcohol options is due to two-thirds of Australians feeling they’ve become fitter and more mindful in their lifestyle over the last 5-10 years.
“Over our 146-year history, XXXX has continued to evolve to meet changing consumer tastes. We are excited to introduce XXXX Ultra Zero Carb* to our loyal consumers and a new generation of beer drinkers. Having pioneered the mid-strength category with XXXX Gold, we now aim to revolutionise the market once again with our new zero carb* offering and we can’t wait for Aussies to try it,” said Pat Donohue, Field Sales Director – XXXX.
He adds, “This new product not only aligns with the broader cultural movement towards mindful consumption but also ensures that enjoying a great beer doesn’t mean compromising on taste or quality. It also reflects our commitment to innovation that empowers Aussie drinkers to make choices to suit their lifestyle – we’re pumped to launch it!”.
XXXX Ultra Zero Carb* is now available nationwide in major liquor retailers and across select stadiums in Queensland. XXXX Ultra Zero Carb* will be available to purchase in 330ml bottles in leading liquor stores across Australia. RRP starts from AUD$51.99 per case and AUD$20.49 per pack.
* <0.5g of carbs per bottle serve / <0.1g carbs per 100mL on tap.
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