Luxury Scotch whisky brand Chivas Regal has launched a new global product, Chivas Regal Crystalgold, a clear oak-aged spirit created through a bespoke blending and filtration process.
The release marks a departure from the brand’s traditional Scotch portfolio, introducing a transparent spirit that retains whisky character and the brand’s signature style. Positioned as a bridge between clear and dark spirits, Crystalgold is designed to combine the versatility of a clear spirit with the depth and complexity of a more traditional oak-aged spirit such as whisky.
Chivas Regal Crystalgold can be served neat, over ice, or in cocktails, targeting occasions where consumers might typically choose a lighter spirit.
Sandy Hyslop, Master Blender for Chivas Regal, says: “We’ve always believed that innovation should enhance tradition, not erase it, and Chivas Regal Crystalgold is the epitome of that. It pushes the boundaries of what’s possible in blending.
“Through years of experimentation, we have perfected a filtration process that removes colour while retaining flavour for a truly unique drinking experience. Our goal with Chivas Regal Crystalgold wasn’t just to innovate, it was to preserve everything people love about an oak-aged spirit, while presenting it in a way you’ve never seen from us before. The clarity is striking, but the flavour is unmistakably ours.”
The brand’s Marketing Director Nick Blacknell says Chivas Regal Crystalgold meets growing demand for spirits that are lighter and more versatile, while filling a unique space in the brand portfolio.
“We’ve created a product that allows for both existing, and new generations of drinkers to experience a new type of spirit made by Chivas Regal. It’s a breakthrough in filtration and taste, but more than that, it’s a statement of who we are: bold, strategic, and ahead of the curve,” Blacknell stated.
The launch is being supported by Chivas Regal’s global brand ambassador, Formula 1 driver Charles Leclerc, who stated: “Since partnering with Chivas Regal, I’ve been inspired by its unwavering commitment to craftsmanship and ability to balance heritage with innovation.
“That philosophy deeply resonates with me – it mirrors the way I approach both my career and off-track passions, like chess, where strategy and precision are everything. Chivas Regal Crystalgold is the embodiment of that spirit. It’s about pushing boundaries while staying true to your roots,” Leclerc continued.