By Andy Young, editor TheShout
Club Suntory has been “rebranded, reinvigorated and relaunched” into The Blend, which is the latest bartending program from Beam Suntory.
The program is dedicated to bartenders and in particular educating and entertaining through a range of events, masterclasses and Barfly.
In a statement on the launch Beam Suntory said: “The Blend program has been created to inspire, support and nurture both experienced professional and developing apprentice bartenders alike.
“The program is led by bar industry innovators, mentors and master blenders, designed to aid, support and share in the development of bartenders’ careers and journeys.”
As part of The Blend’s launch bartenders have been invited to create “The Perfect Blend” as part of a cocktail competition, which carries a $10,000 prize.
Details on the competition can be found on The Blend website.
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