Carlton and United Breweries (CUB) has delivered more than 100,000 litres of Carlton Draught, Great Northern and craft beer to the MCG for this weekend’s AFL Grand Final.
The fresh beer delivery comprises around 1500 kegs plus thousands of cans and subbies straight from the Abbotsford Brewery.
CUB’s Head of Classic Brands, Hayden Turner, said about 75,000 litres of beer consumed at the Grand Final would be Carlton Draught, followed by mid-strength Great Northern Super Crisp.
“Beer sales at the MCG reflect the public’s changing preferences,” he said.
“Mid-strength options are increasingly popular and will be sold at the ground on Saturday. Craft beers such as Mountain Goat, Balter, 4 Pines and Pirate Life will also sell well.
“With a capacity crowd expected on Saturday, it will be a fitting end to a year in which footy crowds and beer sales roared back to life. Regardless of whether you’re at the ‘G toasting to success or commiserating post-match, rest assured supply of beer will be plentiful.”
CUB said it has helped pubs across Melbourne and Geelong prepare for a huge trading bump, with venues like the London Tavern and The Precinct Hotel, which are close to the MCG, set to serve double the amount of beer they would on a normal MCG gameday.