By Andrew Starke
Sydney and Melbourne members of the Royal Stag Society (RSS) have enjoyed high-profile events this week as The Dalmore rewarded its top on and off premise accounts.
Both tasting dinners were held at the Rockpool Bar & Grills in the respective cities.
The single malt Scotch whisky brand started the society last year to build The Dalmore’s brand awareness, widen its distribution and increase visibility.
Max Ware of Alumbra with Aidan Smith and Patrick Borg
Dinner functions in both Sydney and Melbourne were well attended with regional director of owners Whyte & Mackay, Aidan Smith, on hand to field questions on the brand and conduct a tasting.
He pointed out that it was quite fitting that the RSS had originated in Australia as the first ever shipment of single malt to Australia was The Dalmore in 1878.
Royal Stag Accounts are ‘selected’ on and off premise accounts that reflect the brand’s positioning at the apex of the malt whisky category.
Some examples of these accounts are top independent specialists, restaurants and bars.
The Dalmore is distributed locally by Think Spirits.
“Since 2010 the RSS has grown to an exclusive 21 members nationally,” said Think Spirits managing director Patrick Borg.
”We’ve had two amazing events this week, in Sydney and in Melbourne and the feedback from the Royal Stag Society Members has been terrific.”
The world record for the most expensive whisky sold is A$200,000, which is what one bottle of The Dalmore 64yo sold for this year in the UK.