Award-winning gin brand Dasher + Fisher is set to unveil a new look, with the entire range undergoing a packaging redesign that pays homage to its deep Tasmanian roots.
Rolling out to retailers nationwide, the packaging refresh includes an enhanced bottle, showcasing redesigned labels and new brand colours in a blend of modern and traditional elements.
The new-look core range, Ocean Gin and Mountain Gin, features blues and greens to reflect Tasmania’s natural landscapes of mountains and sea. Sloe Gin and Raspberry Gin have also been updated to reflect the bold flavours within.
The new bottle shape features a longer neck, designed for a more comfortable grip and enhanced pouring precision, with a wooden closure replacing the former screw top. The base of each bottle also features the map of Tasmania, embossed into the glass.
Coinciding with the new-look packaging, Dasher + Fisher’s limited edition range of Blackberry Gin, Whisky Barrel Gin and Coffee Liqueur will also hit shelves this month, incorporating the new design.
Dasher + Fisher Executive Chairman, Stephen Grove, said: “Our new Dasher + Fisher Tasmanian Gin design is more than just a visual update, it’s a tribute to our Tasmanian heritage and the craftsmanship that goes into every bottle.
“This new design is inspired by our past and driven by our future. It represents our unwavering commitment to quality and the rich legacy we continue to build upon.
“As with our distilling process, we’ve poured our passion for quality and authenticity into every detail of this design. We can’t wait for you to see it on shelves across Australia this August.”
Fans of the brand can also look forward to a new addition to the portfolio, with RTD cans expected to launch in Summer.
The new Dasher + Fisher bottles will be made available to major and independent retailers nationwide throughout the month.