By Amy Looker – editor National Liquor News
De Bortoli Wines has been proudly supporting its revamped Yarra Valley range of wines, which has received eye-catching yet classic green branding and a restructuring of the portfolio – taking inspiration from the Yarra region itself.
“It has been a fantastic opportunity to align and leverage our remarkable wines; from a regional wine sourced from villages throughout the Yarra to our Estate Grown ranges, and of course to bring focus to our two delicious premium wines – the Section A8 Syrah and A5 Chardonnay (pictured),” explains marketing manager, Toni Carlino.
“They now tell a beautiful story of region, estate and single sections within the estate.”
De Bortoli’s Yarra Valley winemaker, Steve Webber, said he is excited about the new look that the Yarra Valley portfolio boasts.
“Our Estate Grown range is obviously one of our most important ranges and its new packaging showcases this – we really love the green capsule. Hopefully you’ll see that from a distance and recognise that as a De Bortoli wine, just as you might see a red cap and think it is a Penfolds,” said Webber.
“We’ve also got some single vineyard wines from very small plots on the property, and we try to make some really special wines. We’ve introduced two Village wines, which come from some of the really premium vineyards that we buy fruit from.”