Espolòn Tequila has released two new RTDs, Sparkling Margarita and Sparkling Paloma, the brand’s first RTD offering in Australia.
With the Margarita the number one Tequila cocktail and the Paloma the fastest growing, Espolòn’s new RTDs add a twist to these classic flavours.
Blended with Blanco Tequila from Jalisco, Mexico, both releases have been lightly carbonated for extra refreshment. The Sparkling Margarita features natural lime flavours and triple sec, with the Sparkling Paloma marrying sweet and bitter grapefruit with tart lime.
Paolo Marinoni, Marketing Director of Campari Australia, said that this new foray into the RTD category will allow consumers to enjoy Espolòn Tequila on more occasions.
“These new RTDs are taking the traditional cocktail to the next level. Our Sparkling Margarita and Sparling Paloma offers consumers the opportunity to enjoy the cocktails they already know and love on any occasion, thanks to the more convenient, and refreshing, serve. So, whether it’s from the can or over ice, there is no better way to celebrate the warmer weather than with a refreshing Margarita or Paloma in hand.
“This is a new and exciting venture for Espolòn and we’re eager to hear what our consumers think of the new cocktail-inspired serves,” he said.
Espolòn recently celebrated the 25th anniversary of Espolòn Tequila Blanco, which was marked by the launch of its first ever global campaign, To the Bone. This campaign evokes the brand’s iconic label design and its roots in the vibrant and rebellious streets of modern Mexico.