By Ian Neubauer
Brown-Forman has launched an on-premise campaign to promote the new Finlandia Grapefruit Fusion vodka.
The key beverages promoted in the drive include Finlandia G&T and Grape Expectations, a cocktail with Finlandia Grapefruit, peach schnapps, grapefruit juice, lemonade and lime.
“Today’s consumers are looking for bold new flavour experiences,” Brown-Forman said in a statement. “Finlandia Grapefruit Fusion combines a distinct taste of fresh juicy pink grapefruit and the smooth, clean taste of Finlandia Vodka.”
The new flavoured vodka was released at selected licensed premises in Adelaide, Brisbane and Melbourne in November. However, the official launch was delayed due to limited inventory at the time.
The Finlandia range of flavoured vodkas also includes mango, lime and cranberry.
Finlandia Grapefruit Fusion has a 40 per cent ABV. It is available in 700ml bottles at RRP $37.99.