Fourth Wave Wine has announced the launch of its latest wine range, Mullet Wines, a specialist ‘hard’ wine brand crafted to appeal to consumers seeking bolder flavours and higher ABVs.
Ross Marshall, Managing Director of Fourth Wave Wines, says: “When you think of wine, you think of words like elegant, terroir, sophisticated – but as the wine industry tries to find new ways to attract and recruit modern consumers, you need to think differently and look at how other categories engage them, so we took inspiration from the rise of ‘hardy style’ as a feature in the seltzer and spirits category.
“It felt right to do something left of centre and tap into the hard niche market, which is all about bolder flavours to capture the consumer’s attention and deliver a unique experience.”
The line up comprises seven Australian-made wines, each varying from 13.5 to 17 per cent ABV, starting with the Mullet Hard Shiraz, a mouth-filling wine with red berry fruit flavours and hints of dark chocolate and ciderwood.
Completing the red wines in the range is the Mullet Pinot Noir, a fragrant wine with a palate of ripe blood plum, blackberry and brown spice, and the Mullet Cabernet Sauvignon, with flavours of mixed berry fruit and cassis.
The collection includes one sparkling wine, Mullet Hard Sparkly, with tasting notes that describe lifted aromas of ripe pear, yellow peach, preserved lemon, white florals and fresh bread, and fruit flavours with fresh, crisp acidity.
Rounding out the range is the Mullet Pinot Gris, a big-bodied wine with ripe fruit flavours; Mullet Chardonnay, with ripe stone fruit and light citrus flavours; and finally, Mullet Moscato, a wine packed with tropical flavours.
The range is described as “a rebellious expression of culture” and “offering maximum flavour impact with full palate coverage”, which is also reflected in the bold design, sparked by demand for innovative wines among Gen Z and Millennial consumers.
Packaged in standard 750ml bottles, Mullet Wines are presented with vibrant, eye-catching labels, with each style wrapped in a different colour.