Family-owned winemaker Fourth Wave Wine has demonstrated its confidence in the market for low-alcohol wines with the launch of its latest range, In the Middle.
The no- and low-alcohol category has seen significant growth in recent years, and although this is spearheaded by no-alcohol, the IWSR has attributed a boost in low-alcohol consumption to a wave of NPD in wine, beer and spirits.
Wine is the strongest performer in the low-alcohol marketplace, forecast to grow at 12 per cent CAGR between 2023-2027, and Fourth Wave Wines’ latest release responds to market demand for a lighter option that suits all occasions.
In the Middle comprises five mid-strength wines, a Pinot Noir, Prosecco, Pinot Grigio, Rosé and Chardonnay, each ranging between six and seven per cent ABV.
Fourth Wave Wine Marketing Manager, Indeya Passfield, says the range caters to the increasing number of Australians looking to reduce their alcohol consumption.
“The mid-strength wine category is going from strength to strength, and In the Middle allows cosnumers to enjoy a wine at lunch or other occasions with confidence in a lighter choice.
“Working with innovative winemaking techniques to preserve each varietal’s regional characteristic, our In the Middle winemaking team are able to bridge flavour and have them meet in the middle, creating five delicious wines that are lighter but with the depth and vibrancy of bigger wines.”
In the Middle is now available nationwide to independent retailers, at $15.99 RRP.