The Alcoholic Ginger Beer Category currently sits at approx. $175m in Retail Sales Value and grew 35% vs YA (IRI AU Liquor Unweighted to 21.05.23, RSV Estimate AU Liquor Weighted). As consumers continue to shop the category with increasing regularity, refreshment and ease of drinking are the #1 needs for drinkers considering ginger beer, and products from trusted brands are the best shortcut to getting them to try something new (T Garage: Exploring Alcoholic Ginger Beer, December 2021).
GOAT DELICIOUS GINGER BEER. When we set out to create the perfect ginger beer, the goal was to bring refreshment with something deliciously drinkable. The result is a not too sweet, not too spicy, sessionable ginger beer that really is delicious.
