Good Drinks Australia has announced its exclusive distribution partnership with renowned Swedish brand Rekorderlig Cider, as well as the rerelease of Gage Road Brew Co.’s Little Dove New World Pale Ale.
Rekorderlig will join other successful brands in Good Drinks’ international portfolio, including Molson Coors, Magners Irish Cider and San Miguel, with Good Drinks taking over international distribution from 1 July. Rekorderlig already boasts a strong consumer base in the Australian market, allowing Good Drinks to strengthen its position in the cider category.
John Hoedemaker, Good Drinks Australia Managing Director, said that Rekorderlig Cider is a good fit for the portfolio.
“Good Drinks Australia is thrilled to add Rekorderlig Cider to our growing portfolio of brands becoming the partner of choice for the Australian wholesale liquor trade and bringing the taste of Swedish craftsmanship to even more consumers across Australia.
“There are many shared qualities between our two organisations, such as our dedication to quality and innovation, which have contributed to Rekorderlig Cider becoming a beloved brand worldwide. We’re enthusiastic about incorporating this brand into our business,” he said.
Henrik Dunge, Managing Director of Rekorderlig’s parent company, AB Åbro Bryggeri (ÅBRO), believes that the partnership will grow Rekorderlig’s presence in Australia.
“We are pleased to have found such a strong business partner in Good Drinks Australia. With its national footprint and sales capability, we are confident that our brands are in good hands and look forward to growing our brands in Australia together,” he said.
Little Dove returns
Originally launched in 2016, Gage Roads Brew Co.’s Little Dove New World Pale Ale has been a favourite on the awards scene and among the brewery’s fans. Taking out the Champion Australian Beer award at the AIBAs in its first year, Little Dove continued to receive awards and recognition as part of the Gage Roads core range. However, it was retired from the core range seven years after its initial release and hasn’t been available in either cans or kegs since.
Chief Operating Officer Aaron Heary described the creative process behind the beer.
“Creating Little Dove was such a great experience. It was a true collaboration within the brew team. The experience was equal parts fun and challenging, playing out over a few months. I remember us getting together to share beers, talk about what we loved to drink and setting out to create the best beer we possibly could. Those sessions led to Little Dove,” he said.
Little Dove will return for a limited time, available in 500mL tallboy cans and on tap at select Queensland and WA venues.
“Sometimes you need to say goodbye to things you love. But that doesn’t mean they’re gone forever. We all love a comeback and Gage fans have been shouting for it, so we listened. We’re so proud to bring back this special brew a sour winter limited release. I’ve never seen the brewery team so excited. To bring back Little Dove is something that the entire crew are pumped for, and we can’t wait to give beer fans a taste of nostalgia, one tin and pint at a time,” Heary said.