Asahi Beverages has announced the closure of Green Beacon brewery’s Geebung site, stating that the brand has out-grown the location.
Green Beacon General Manager, Richard Shrosbery commented on the decision to close the brewery.
“Geebung has been our home for more than six years and has driven much of our recent success,” Shrosbery said.
“However, we are experiencing significant growth and have now outgrown the site. Today’s announcement means Green Beacon can continue its growth trajectory by unlocking capacity constraints, which will help ensure we continue to get it to lovers of Green Beacon everywhere.”
Asahi’s plan is now to invest in the original Green Beacon brewery and brewpub in Brisbane’s Teneriffe, and to increase production capacity. However, the majority of the brand’s brewing will be transferred to Asahi’s other ‘Fire & Earth’ venture (the craft wing of
Asahi’s business) brewing locations, including Pirate Life in SA and 4 Pines in NSW.
The owners state that these breweries already have the capacity to produce the amounts required by Green Beacon’s growth plans.
“We will still have a strong presence in Brisbane with the upgraded Green Beacon Brewpub in Teneriffe. And, under the watchful supervision of our chief brewer, all Green Beacon beers will retain their distinct and award-winning flavours,” Shrosbery added.
“The team at Geebung have been tremendous and I am very proud of the contribution they’ve made to Green Beacon’s success.”
The closure of the Geebung brewery will result in the loss of three full-time and two casual jobs, with the remaining employees transferring to the brewpub in Teneriffe.
Asahi stated that it will provide career transition to the employees made redundant, while also attempting to place them in alternative roles within the business.