Hawkers Beer, recently named Champion Large Brewery at the 2025 Australian International Beer Awards, has expanded its core lineup with two new products designed to meet growing consumer demand for ‘better-for-you’ options.
The new releases – Hawkers Ultra Low-Carb Lager (4.0 per cent ABV) and Hawkers Non-Alc Pale Ale (less than 0.5 per cent ABV) – have been released to cement the Melbourne-based brewery’s strategy to provide lifestyle-friendly choices without compromising on flavour or craft credentials.
Jacqui Goral, Marketing Manager for Social Drinks said: “These two beers are more than just range extensions – they’re part of our strategy to give modern drinkers more lifestyle-friendly choices.
“Whether you’re looking for fewer carbs or no alcohol at all, you’ll still get the flavour, quality, and craft credibility that Hawkers is known for.”
The Ultra Low-Carb Lager is positioned as a crisp, dry and refreshing beer suited to social occasions such as BBQs, sports viewing and casual midweek drinking. Packaged in 375mL cans (cases of 16) and available for independent retailers and also on tap, the release offers a craft alternative in a segment that Hawkers said has been long dominated by mainstream brands.
The beer has also been tested and awarded Gluten Reduced status, registering under 10ppm gluten content.
The Non-Alc Pale Ale, meanwhile, targets the continued growth that the no- and low-alcohol category is seeing. Hawkers describes it as a full-flavoured, aroma-driven pale ale delivering “the satisfaction of real beer without the alcohol”, aimed at all those consumers who are looking to moderate their alcohol intake for whatever reason.
Both products are supported by premium packaging, trade activations and a dedicated marketing campaign, and are available now for retail, on-premise and online channels.