ISLA Vodka, the Australian premium vodka and RTD brand, has announced Julian Black as its new General Manager of Sales.
Black brings more than 20 years of experience, most recently at Lion and Diageo, where he led efforts to expand market presence and strengthen customer relations.
In his new role, Black will take the reins of ISLA Vodka’s national sales strategy, collaborating with key retailers, hospitality venues, and distributors. This appointment comes on the back of significant milestones for the brand, including its addition to the Coles Liquor Network and Grill’d Summer Sips program, which marks an exciting growth phase.
Andrew Walsh, Co-owner of ISLA Vodka, expressed his confidence in Black’s leadership.
“We’re thrilled to have Julian onboard,” he said. “His expertise and vision will help us connect with consumers in new ways, and we’re excited for the opportunities ahead in 2025.”
Black echoed this optimism, saying: “Joining ISLA Vodka at such a pivotal moment is incredibly exciting. This brand stands for authenticity, quality, and a bold future. I look forward to driving its success and exploring new market opportunities alongside our partners and customers.”
As ISLA Vodka looks to strengthen its footprint in the premium beverage market, Black’s leadership is expected to be a key driver of the brand’s next chapter.
For more information, contact Julian Black at jules@drinkisla.com or 0417 855 758.