Jack Daniel’s RTDs have been a staple in the Australian market for more than 30 years, evolving with consumer tastes and preferences.
Innovation has always been at the heart of the brand, with Jack & Cola expanding into new formats like Zero Sugar and higher ABV options such as Double Jack and American Serve. As consumers seek more flavour-forward experiences, Jack & Cola has introduced variations like Jack & Lemonade and Jack & Dry (Ginger Ale), catering to diverse palates and occasions.
Consumers are also seeking premiumisation, with offerings like Gentleman Jack elevating the brand’s appeal. Additionally, the launch of new formats like Jack Daniel’s & Cola Mini address needs for consumers seeking moderation delivering one standard drink with the same full whiskey flavour – expanding appeal and recruiting new consumers into the category and brand.
With more innovations on the horizon, Jack is set to continue its legacy of meeting evolving consumer needs and enhancing the ready-to-drink experience.