After an incredibly successful first year, Angel’s Envy is launching its Kentucky is Calling incentive program for the second year – here’s how you can get involved.
To celebrate its official national launch in Australia last year, Angel’s Envy introduced the Kentucky is Calling incentive program, offering Bacardi Primos, wholesalers, and on-premise bartenders the chance to win an unforgettable, all-expenses-paid trip to Kentucky and Nashville. Winners had the opportunity to experience the rich music, food, and culture of the region while going behind the scenes at the stunning Angel’s Envy distillery to witness the artistry behind its award-winning bourbon.
Talking of the program and the trip, Peter Hollands, owner of Frog’s Hollow, Brisbane explained, “Angel’s Envy Distillery is a stunning, centrally located gem in Louisville, making it a must if visiting the area. What stands out to me about Angel’s Envy is its deep dive into the practical elements of production, offering a hands-on, insightful experience beyond just its brand story—which I found truly refreshing.
“I didn’t expect to see the bottling line smack bang in the middle of the distillery – truly incredible – nor the wide variety of flavours when tasting samples straight from the barrel. This trip has definitely deepened my connection to the brand – spending time with Owen (Angel’s Envy Master Distiller) and exploring experimental releases was unforgettable. An incredibly valuable incentive program for those eager to learn more about bourbon production and Angel’s Envy.”
Now, it’s your turn. The 2025 ‘Kentucky is Calling’ Incentive Program is officially open for its second year, giving on-premise professionals another chance to earn their place on this extraordinary journey.
To enter, contact your Bacardi Martini Representative and purchase any bottle of Angel’s Envy between April 1st and June 30th, 2025 and be in with a chance to win. Each bottle counts as one entry, increasing your chances to win an unforgettable trip to Kentucky and Nashville.
The Grand Prize includes a 7-day, all-expenses-paid trip to Louisville, Kentucky, including an exclusive Angel’s Envy distillery tour, a journey along the iconic Kentucky Bourbon Trail, and a cultural immersion in Nashville.
Runners up will receive a valuable $3,000 of Paramount credit to elevate your bar program.
Winners will be announced in August 2025, so start pouring and secure your chance to experience the best of bourbon country—because Kentucky is calling!
For more information and to sign up, contact your local Bacardi-Martini Australia representative.