Spirits & Cocktails Australia (SCA), the national body representing major spirits producers operating in Australia, has announced a new organisation structure that will see current Chief Executive, Greg Holland, leave the association.

SCA Chair Dan Hamilton said the new structure will give SCA a sharpened approach to advocacy and that the industry body will continue to advocate for the reform of Australia’s spirits excise system.

The organisation will be focused primarily on federal engagement and regulation, drawing upon greater member contributions in its day-to-day activities. As part of this restructure, a new Executive Director position will be created with a public recruitment process to follow.  

Hamilton also thanked Holland for his leadership and advocacy during his five years leading SCA.

“On behalf of the board and membership of Spirits and Cocktails Australia, I would like to thank Greg for his significant contribution to advancing the growth of the Australian spirits industry and his commitment to meaningful policy reform,” Hamilton said.

“Greg took up this role in 2019, shortly before a period of notable uncertainty for our industry with the impact of COVID-19 on the hospitality sector.  

“In his five and a half years as Chief Executive of SCA, Australia’s spirits industry has grown considerably. SCA has championed the economic contribution of spirits production and manufacturing in Australia and its potential to be an export powerhouse, akin to our wine industry.”  

SCA said it will appoint an interim Executive Director who will be tasked with managing this period of change while a permanent Executive Director can be appointed via a competitive recruitment process. 

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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