Penrith Panthers and Lion have extended their partnership for a further seven years, which will see Tooheys remain the lead brand for the leagues club until 2031.
The partnership will extend across the clubs within the Panthers Group including Penrith, Port Macquarie, Bathurst, Glenbrook, and North Richmond, alongside the Pullman Sydney Penrith and Western Sydney Conference Centre.
“We’re excited to extend our partnership with Lion over the next seven years and their support has been vital for our recent success,” Panthers Rugby League CEO Matt Cameron said.
“Our partnership with the Tooheys brand has thrived because of our mutual values, including teamwork, innovation, outstanding results, and a dedication to serving our community.”
The extension builds on over 22 years of history between the two big cats, and the 2027 season will mark 50 years of partnership between Tooheys and the Panthers Group.
“Tooheys has been deeply embedded in the Panthers’ journey for over two decades, and the upcoming 50-year milestone in 2027 is a testament to the strength of our relationship,” Lion Australia managing director James Brindley said.
“We share a common bond with the club and the Penrith community, and we’re excited to continue supporting the Panthers as they build on their success and inspire the next generation of fans.”
Under the partnership, Panther fans will continue to have access to a range of options when they visit a Panthers venue, including the new Tooheys Ultra Zero Carb and other prominent beverage brands.
“We are thrilled to extend our partnership with Lion, a collaboration that has been essential in strengthening the experience for our Panthers members across our proud leagues clubs,” Panthers Group CEO Brian Fletcher said.
“With Tooheys as our lead brand, this partnership not only enhances our venues but also celebrates five decades of shared success and community spirit.”