Lion and the Australian Turf Club (ATC) have announced the two businesses have agreed to end their 32-year partnership.
The partnership saw Lion as the official beer and cider partner of the ATC on racedays across Sydney’s four racecourse venues, as well as the Rosehill Bowling Club.
Lion Australia Managing Director, James Brindley, said: “While Lion has enjoyed a long and successful relationship with the ATC, we believe it is time for us to pursue fresh opportunities that align with our evolving business strategy and vision for the future.
“Throughout our partnership, we’ve been proud to support the ATC and engage with its vibrant community of racing fans. The experiences and memories created over the years will always be valued, and we wish the ATC continued success in their future endeavours.”