By Rebecca Harris
Martini vermouth has dramatically expanded its portfolio with the launch of three new sparkling wines and a new vermouth.
Available from this month (May), the new sparkling range consists of a rose, a brut and a prosecco, while the vermouth is a unique bright pink rosato.
In addition, Martini has repackaged its existing range.
Martini Brut
Martini senior brand manager, Demetrius Giouzelis said that the range extensions and packaging update are part of a broader plan to educate the Australian market about the Martini brand.
“Martini has a long tradition of excellence and is recognised outside of Australia as one of the world’s truly iconic brands,” he said “We’re delighted to build on this within Australia and increase the relevance of the brand by launching these fantastic new products in addition to updating the look of the existing vermouth and sparkling range."
The new products join Martini’s existing range of sparkling asti, and bianco and rosso vermouths and have an RRP of $13-$15.