Gravity Drinks has announced that renowned Australian mixologist and hospitality leader Kurtis Bosley has joined the company as a part-owner and inaugural member of its newly formed Flavour Panel.
The move marks a significant step for Gravity Drinks, known for its innovative approach to premium, low-sugar ready-to-drink (RTD) beverages, as the brand continues to make waves in the Australian market.
Bosley, a celebrated figure in the hospitality industry, has built a strong reputation with his popular Instagram account @cocktailsbykurtis and his Oi Hospitality Group. He has also been behind several successful venues, including Banco Manly, Corretto Dee Why, and Ullo Pizza & Wine. With his blend of creative mixology and entrepreneurial spirit, Bosley brings a wealth of knowledge and insight to the Gravity Drinks team.
“I’m thrilled to join Gravity Drinks at such an exciting time,” Bosley said. “This is an opportunity to blend my passion for drink design with a forward-thinking brand, and I can’t wait to dive into the Flavour Panel to create something truly unique.”
In his new role, Bosley will work closely with the Gravity team to help shape and refine the brand’s growing range of beverages, collaborating on new flavours that align with current trends while pushing the boundaries of innovation. His appointment comes as Gravity Drinks looks to further strengthen its market presence and appeal to the modern drinker.
David Ward, Sales Director at Gravity Drinks, shared his enthusiasm for Bosley’s involvement.
“We are excited for what Kurtis will bring to Gravity now and in the future, taking our range of draught offerings and using them as a base for shared cocktails and adding to our packaged products with fun cocktail recipes at home. Not to mention the world of future NPD.”
Gravity Drinks is entering its third year in business with impressive momentum, reporting more than 100 per cent year-on-year growth. Its flagship product, the Hard Soda Lemoncello, has been flying off the shelves, both in cans and on draught, as consumers continue to seek out cleaner, lower-sugar alternatives to traditional RTDs.
The company is now set to expand its reach further into South Australia and Victoria while consolidating its strong presence along the East Coast.