It might seem too good to be true, but now there really is a wine that is contributing to the removal of plastic from the world’s oceans. 

Australian wine brand The Hidden Sea, through a strategic partnership with a global company called ReSea Project, has pledged to remove the equivalent of 10 plastic bottles from the ocean for every bottle of their wine that is purchased. That means if a box of six wines is sold, one kilogram of plastic will be removed from the ocean.

It’s part of a commitment to remove one billion plastic bottles from the world’s oceans by 2030. That’s set to be able to make a real difference, because according to information from the companies, there are more than eight million tonnes of plastics that enter the ocean every year, joining the estimated 150 million tonnes already there. 

The process is set to be completely trackable, so buyers can monitor the actual results of their contribution to the cause. ReSea Project is a market leader in trackable removal of waste from the ocean, enabling this tracking. 

After every purchase from The Hidden Sea, customers will receive a QR code that will let them see the difference their purchase has made. 

Co-Founder of The Hidden Sea, Justin Moran, said now is the time for Australia to make a change that will benefit the ocean and the planet. 

“The average person disposes of 55kg of plastic each year, with the bulk of which ending up in our  oceans. There’s no more ‘business as usual’ and as humans, we cannot keep turning a blind eye to the  ocean-plastic crisis. Our oceans are suffocating and urgent action needs to be taken,”

Our approach has always been that while it isn’t our plastic, it is our planet, so we need to act now and do what we can to save it.”

The Hidden Sea’s wine range itself is described as three varietals that appeal to the “no-nonsense, any day, wine drinker.” There’s a Chardonnay, a Shiraz and a rosé made from a blend of Mataro, Grenache and Pinot Gris.

Moran said: “While our wine is phenomenal, world-class and beautifully crafted, our mission isn’t about selling wine,  it’s about making a true difference to our oceans and our planet, and creating a movement of  like-minded, socially conscious consumers who want to do ​something ​bigger than themselves.”  

The Hidden Sea range, which is distributed by Red + White, is available now and has an RRP of $18.

Brydie Allen

Brydie Allen is the Editor of National Liquor News. She has been with Food and Beverage Media since 2019, when she joined the company as a journalist across National Liquor News, Bars & Clubs, The...

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