As a leading brand of premium vodka, Absolut is celebrating the diversity of cocktails anddrawing consumer attention to individuality with the release of its 2023 limited-edition bottle, Absolut Mosaik, driven by a brand-new campaign, The World of Absolut Cocktails: Born toMix.
Designed in collaboration with singer and actor Olly Alexander, and available through independent retailers across the country, Absolut Mosaik is a representation of inclusivity and diversity. With limited availability, the bottle brings the creative new campaign to lifethrough fluted glass and a mosaic-themed label, making it a collectors’ item.
Narrated by Academy Award-winning actor Rami Malex, The World of Absolut Cocktails: Born to Mix personifies much-loved cocktails through dynamic characteristics and engagingpersonalities, driving curiosity in consumers and showcasing the versatility of Absolut.
In a celebration of what makes people unique, The World of Absolut Cocktails: Born to Mix includes the Cosmopolitan, a tastemaker with a flair for art, the Espresso Martini, an attention-grabbing trendsetter, and Lemonade, cool and classic, but loves to have fun, and more.
Charl Bassil, Global VP Marketing – Absolut at The Absolut Company, said: “We believe that when diverse people come together, incredible things can happen. This thirst for mixing – that is how we see things on a human and societal level, and it’s a direct extension of the versatility of our product.
“This campaign brings our values to life through the personification of cocktails, a fun and fabulous world where everyone and anyone is invited. We believe that this is an idea that is universal because, after all, we are all born to mix.”