International research, data and analytics group, YouGov, has released its 2022 Recommend Rankings, which show the top brands that consumers most recommend in different markets around the world.

The Australian top 10 rankings show that alcohol brands are doing exceptionally well when it comes to impressing local consumers, taking out half of the list.

Australian winemaker Brown Brothers was the highest alcohol brand mentioned at number two, followed by Jack Daniel’s at number three, Johnnie Walker at number four, Asahi at number seven and Corona at number 10.

Laura Robbie, CEO, Asia-Pacific for YouGov, explained how the rankings were decided.

“YouGov’s Recommend Rankings leverages data from our proprietary tool, BrandIndex, to identify the brands consumers were most likely to recommend to others in their social circles,” Robbie said.

“This, together with other metrics available in BrandIndex, gives businesses an in-depth understanding of their brand position in their sector, enabling effective benchmarking which can be shared quickly and easily.”

The top 10 of the Australian Recommend Rankings were incredibly close, with Brown Brothers seeing 86.6 per cent of customers recommending it to others, just over one per cent behind the top brand, Toyota, which scored 87.7 per cent.

The different between third and fourth brands was even smaller, with Jack Daniel’s scoring 85 per cent and Johnnie Walker scoring 84.9 per cent. Meanwhile, Asahi scored an 84.3 per cent and Corona rounded out the list with 83.4 per cent.

Speaking about the strong showing of alcohol brands in the list, Robbie said: “Brown Brothers’ position as the second most recommended brand in Australia is a testament to one of Australia’s leading family-owned wine companies.

“The inclusion of other international liquor brands such as Jack Daniel’s, Johnnie Walker, Asahi and Corona reflects Australia’s international tastes and love of a good beverage.”

Other than the liquor brands, the Australian list showed great things for the automotive industry with Toyota coming in alongside Kia (number six), Mercedes-Benz (number eight) and Hyundai (number nine). The final brand mentioned was WD-40 at number five.

All five alcohol brands that made it to YouGov’s most recommended list have also recently been named finalists at this year’s Australian Liquor Industry Awards (ALIA).

Brydie Allen

Brydie Allen is the Editor of National Liquor News. She has been with Food and Beverage Media since 2019, when she joined the company as a journalist across National Liquor News, Bars & Clubs, The...

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