Metcash’s Liquor pillar, Australian Liquor Marketers (ALM), has been recognised for its fundraising efforts for the Children’s Cancer Institute, receiving a Benefactor Award at a ceremony held last week at Admiralty House, Kirribilli.

Over the past four years, ALM has raised more than $400k for the Children’s Cancer Institute, an effort that has been made possible through considerable support from Independent Brands Australia’s (IBA) network of retailers, which includes Cellarbrations, The Bottle-O, IGA Liquor, and Porters Liquor.

ALM’s former CEO Chris Baddock and his wife Samantha were in attendance to receive the award at a ceremony that was hosted by the Governor-General the Honourable David Hurley, who is Patron of the Children’s Cancer Institute.

Baddock said that this was a significant recognition of ALM’s efforts over the past four years, with ALM receiving one of just five awards presented on the night.

“Congratulations to all at ALM who have been adding value to the institute through many different fundraising activities over the past four years,” he said.

Deborah Jackson

Deb joined Intermedia in 2015 as Editor of National Liquor News and Deputy Editor of The Shout. Since then, she has also worked as the Editor of Beer & Brewer and the New Zealand title, World of Wine....

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