The RTD category is one of the fastest expanding liquor markets, expected to grow at a rate of +12 per cent volume between 2022 and 2027 with all RTD segments recording significant growth.  

As the category matures new product development is evolving, and market leader Ampersand Projects is expanding its portfolio by entering the dark spirit RTD category with the release ofWhisky Dry & Lime.

Following the success of the & brand in light RTD, this expansion is a natural progression for the brand which has built a loyal customer base. Using Australian whisky paired with dry and lime, the premium Australian product is set to disrupt a sea of global competitors.

In response to consumer demand for higher strength and health-conscious RTDs, and in line with trends in the light RTD category, Whisky & Dry Lime sits at an ABV of six per cent and is made with no sugar, gluten-free and low calorie. 

Whisky Dry & Lime is available now at an RRP of $27 for a four pack.

Distributor: Available via all wholesalers nationally

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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