Independent Australian drinks producer Ampersand Projects has again tapped into its innovative nature with its latest release, the Vodka Soda Sunset Series Cooler Pack.
Available nationally now, the pack features nine cans of 355ml vodka soda RTDs in three exclusive flavours not available separately – Pine-Lime, Raspberry and Passionfruit. All at 4.2 per cent ABV, each flavour also has no added sugar, and is gluten free and low in calories, like the wider Ampersand Projects RTD range.
“We noticed that the trend towards outdoor gatherings was rapidly growing. A surge in picnics! Due to the new COVID rules but also as it’s a great way to socialise with friends. We wanted to create a pack that was a bit different and with some packaging innovation we came up with the Vodka Soda Sunset Series Pack. It works as a portable esky as you can add ice straight into the pack,” said Alex Bottomley, Director at Ampersand Projects.
Being a multipack, the Vodka Soda Sunset Series Cooler Pack is a great way to increase basket spend, especially in the lead up to summer when outdoor social events are more common than ever.
In addition to this key element for retail success, Bottomley said: “Unique innovation that is a point of difference in-store as there is nothing else quite like it. The sunset series flavours are exclusive to the pack adding to the allure of the pack. We have already seen great interest on social media in advance of the launch.”
0405 887 690