Australia’s most highly awarded distillery launches new
Fundamental Spirits Range
Marking a milestone for the independently owned Australian distillery, Archie Rose Distilling Co., the new range of 100% Australian spirits is set to launch in October, designed to serve as the foundation for any great drink.
Aptly named Fundamental Spirits, this new three spirit range will include a True Cut Vodka and a Straight Dry Gin, launching October 2022 and a Double Malt Whisky to be released in 2023; all obsessively crafted by the same innovative minds and stills that have built Archie Rose into Australia’s most highly awarded distillery over the last eight years, since opening in 2015. Staying true to the brand values, the new trio of Fundamental Spirits features local, native and sustainably sourced ingredients, whilst simultaneously offering a new level of accessibility to high quality Australian spirits.
To complement the unmatched craftsmanship of Archie Rose’s Signature range of vodka, gin and whisky, the Fundamental Spirits range was developed with the goal of providing more people with an uncommonly easy Australian spirits base for their favourite drinks. The True Cut Vodka offers a more neutral palate than Archie Rose’s popular Native Botanical Vodka. Cold distilled with nothing but Australian wheat, local botanicals, and triple filtered water, it stays true to its name. The Straight Dry Gin is also cold distilled with a simplified array of native and reclaimed Australian botanicals compared with the distillery’s gins to date, starring lemon myrtle, orange peel and pink peppercorn. Completing the range, the Double Malt Whisky combines a solera of Single Malt and Rye Malt Whisky, featuring NSW heritage rye and barley malts, matured in ex-apera (sherry), bourbon and virgin oak casks.
“We’re incredibly excited to launch the Fundamental Spirits Range as it signifies a huge moment for Archie Rose as a business,” says founder, Will Edwards. “Our goal has always been to bring high quality Australian spirits to the world, and the Fundamental Spirits Range is a significant milestone in our efforts to achieve this.
“We know that Australians love drinking Australian spirits, but the artisanal nature of craft distilling means that our products, along with other incredible distillers are often reserved for the top shelf, with international brands still dominating the market. We wanted to create a range that redefines the traditions of how Australians drink by offering an accessible range that doesn’t compromise on quality allowing Australians to drink Australian all the time.”
Despite the recent popularity of home soil created spirits, 90% of the current market still drink imported gin – a statistic that is even higher for vodka and whisky. Though the Signature Range will remain the benchmark for customers looking for super-premium spirits, this new range will provide an accessible gateway to new audiences. Along with their limited editions, partnerships and educational experiences, Fundamental Spirits is another layer in the company’s mission to bring the highest quality Australian spirits and ingredients to more people.
Uncompromising on the importance of flavour, the Fundamental Spirits range is made possible by the inception of Archie Rose’s new distillery in Botany, Sydney. “Brimming with innovation, the investment we made into significantly expanding our production techniques and capacity sees our Botany distillery housing globally unique equipment, including cold distillation for gin and vodka botanicals and individual malt streams for whisky, to provide a much higher spirits quality” shares Master Distiller, Dave Withers.
Adapted from the iconic signature bottle shape, the Archie Rose Fundamental Spirits range features a longer bottle neck and lighter weight, built as the perfect Australian alternative for the rail, shelf, festivals and events.
True Cut Vodka and Straight Dry Gin will launch via the Archie Rose Bar & Cellar Door, website and in bars and bottle shops around Australia from October 2022. Double Malt Whisky will launch in 2023.
Get in touch with your local brand ambassadors listed below for additional support including tasting stock, in-store tastings, events, and marketing content.
NSW/ACT – dan@archierose.com.au
VIC/TAS – paul@archierose.com.au
QLD – sam@archierose.com.au
WA/SA – mitch@archierose.com.au