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Author Archives: Brydie Allen

Brydie Allen is the Editor of National Liquor News. She has been with Food and Beverage Media since 2019, when she joined the company as a journalist across National Liquor News, Bars & Clubs, The Shout and Australian Hotelier. Brydie's current go-to beverage is a Tommy's margarita. Follow her on Instagram: @brydiera

Posted inNews

New brand shakes up Australia’s canned wine market

by Brydie Allen October 28, 2021October 28, 2021

The creator of Tart says there is huge opportunity of wine in a can, especially for purpose-driven brands.

Posted inNational Liquor News

Loyalty shoppers drive higher sales

by Brydie Allen October 28, 2021October 28, 2021

Research shows rewards-based promotions perform better than price discounts, which was discussed by retail industry leaders at the Bloody Big Drinks Summit.

Posted inNews

Independent retail key for AIX strategy

by Brydie Allen October 28, 2021October 28, 2021

Provence rosé label AIX said it hasn’t changed its sales strategy despite a great vintage and pandemic related challenges.

Posted inNews

LSA WA award winners named for 2021

by Brydie Allen October 19, 2021November 11, 2021

All the winners from the LSA WA’s 26th annual Lion Liquor Industry Awards have been named this weekend in Perth.

Posted inNews

Endeavour Group launches first sustainability strategy

by Brydie Allen October 18, 2021October 18, 2021

The group has made a range of goals and commitments that align with its purpose statement of ‘creating a more sociable future together.’

Posted inNational Liquor News

Insights from a WA liquor retail icon

by Brydie Allen October 14, 2021October 14, 2021

Perth retailer, Michael Tamburri, reflects on what he has learned over 50 years in the industry.

Posted inFeatures

How to create engaging social media content for liquor retail

by Brydie Allen October 14, 2021November 11, 2021

Claire Stevens from Crunchy Social describes the importance of getting the basics right for social media posts.

Posted inUncategorized

The Bottle-O gives abandoned fridges new life

by Brydie Allen October 14, 2021October 14, 2021

The Fridge O-doption Program will see Aussies ‘adopt’ unique fridges that would have ended up in landfill.

Posted inNews

No and low alcohol drinks help moderate consumption

by Brydie Allen October 14, 2021October 15, 2021

Research by DrinkWise revealed positive trends that have led to Endeavour Group trialing a new no and low alcohol strategy in-store.

Posted inNews

BWS and Lion partner for six-pack giveaway

by Brydie Allen October 8, 2021October 18, 2021

The ‘Share a Drink’ campaign will give out 20,000 six-packs of beer to share with friends in the lead up to summer.

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