Craft beer retailer, Beer Cartel, has taken out the award for Best Online Retail Marketing at the 2018 Australia Post Online Retail Industry Awards (ORIAS), held in Sydney last night.
Beer Cartel launched the Australian Craft Beer Survey in 2016, designed as a way to better understand the attitudes of Australian craft beer drinkers.
Now in its third year, the survey sees around 23,000 craft beer drinkers participate annually, and aims to be the most comprehensive, publicly released research ever undertaken with Australian beer drinkers.
It’s been a great year for Beer Cartel, with the retailer also being recognised by Beer & Brewer as the winner of the inaugural Beer & Brewer Online Retailer of the Year Award, earlier this year.
Richard Kelsey, the Director of Beer Cartel, is understandably delighted with the recognition the business has been receiving.
“We’re a small team who are truly passionate about growing the Australian craft beer industry – I think our success with these awards is largely due to this passion,” he told TheShout.
“It’s a fantastic achievement for our team and great to see the power of our Australian Craft Beer Survey.
“We took a simple concept (a survey) and turned it on its head. Now it is the preeminent study of craft beer trends in Australia.
“And best of all, the results are given to the industry to help it grow. A true win-win.
“Thanks to everyone who has taken part in the Australian Craft Beer Survey and supported it. Without you this award would have never happened.”
The 2018 Australian Craft Beer Survey is live now and aims to build on the findings from its previous two years.
You can take part in the 2018 Australian Craft Beer Survey here.