Vanguard Luxury Brands has added another luxury brand to its portfolio, after being appointed as the national distributor for Beluga vodka.

Vanguard will now import, market and distribute Beluga across Australia, with the range including Beluga Noble, Beluga Transatlantic Racing, Beluga Allure, Beluga Gold Line and super premium, extremely limited Beluga Epicure.

James France, Vanguard Luxury Brand’s founder and Managing Director, said: “It’s a long time since we have been involved in the vodka category.

“Beluga is the ideal vodka brand for Vanguard because it’s premium, extremely well-regarded and excellent quality. We’re confident we can continue the good work done by the brand’s previous importers and build the brand nationally to be a major contender in the premium vodka market.”

Beluga Vodka’s Australian brand manager Stefano Redo, added: “We’re extremely excited to start this new partnership and believe Beluga Vodka fits perfectly into Vanguard’s uncompromised quality portfolio.

“The team led by James France is passionate and dynamic and we are confident that we have found the best partner in the Australian market to take Beluga to the next level.”

Beluga is crafted in the heart of Siberia, with Siberia the first batch of Beluga Noble Russian Vodka produced in 2002 at the Mariinsk Distillery, which dates back to 1900.

As a true Russian vodka, Beluga is created with extremely pure water, sourced from 300m deep artesian wells near the distillery. The vodka is then filtered through quartz sand, then double filtered through birch coal and silver-enriched filters to ensure the highest level of purity. Beluga vodka is then rested for between 30 and 90 days depending on the product.

Beluga vodka is available now from Vanguard and will be listed with all major wholesalers Australia-wide within the next few weeks.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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